They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? Would they want to stop and maybe come inside for a few moments? Or would they just pass by without giving it a second glance? The goal of any website is to make the visitor stay. The desired visitor response might be that they make a purchase, sign up for a newsletter, enter a competition or simply complete a survey. The end result is the same - you ne.