Recently the “King of All Media” Howard Stern announced his agreement with SIRIUS Satellite Radio, the question is what type of impact will that have on the world of radio and it’s advertising revenue? Well lets just look at the impact that Howard Stern himself has made on the world of radio, he is undeniably one of the most popular figures in the world of all media not just radio. He has made his mark on media as being the pioneer of what they have dubbed the “Shock Jock”, but before that was.