Different people call their Customers by different names. If they don’t have Customers, they have Clients, purchasers, licensees, users, patients, members, franchisees, or buyers. Each of these words carries meaning to those who say them. And those meanings say something about the health and long term success of the enterprise.What do I mean?Take a minute to do this right now. Write down the word or phrase that you use for your “Customer”. Then write down all of the connections or associati.