Selling With Purpose What is it about selling that makes you afraid? Do you get nervous at the hint of having to sell? Is it the fear of rejection that scares you? Is it the fear of not being able to communicate effectively? Define Your Fear. What is it about selling that makes you afraid? Next question, how did you develop this fear? What is it based on? a) Many people fear sales because they’re afraid of being rejected as I mention. b) Others simply fear being the center of attentio.