Making more sales on your website may be as simple as choosing. Assuming you have a good product, and a market exists for your product, all you need is to add sales and marketing expertise to your webbusiness. You have 3 options. Which will you choose? 1. Hire a full-time Sales and Marketing Director Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and evaluates performance. Many times must "sell" strategies and tactics to decision .