The telephone does not begin ringing as soon as a website is operational. It is quite simple to identify how many enquiries flow from a website; however, it’s impossible to calculate how many visitors have not even reached your website, because it has not been marketed effectively. 3 basic steps you must take to make your website work for you are: Step 1 Look critically at how easily and quickly visitors on your website can find what they are looking for. Web users are notoriously i.