I bet you'd be able to tell me, in 10 seconds or less, the colors that McDonalds, Burger King, K-Mart and Wal-Mart use. That's because they have used these colors, their logos and even their slogans to "brand" themselves. Branding helps clients "remember you". As a business owner, you too can "brand" your business. An example would be my website, Welcome Kit, forms, business cards etc. They all contain the same colors, fonts, logo, and graphics. Actually, even my website name "coach maria" bra.