If you are considering Flash for your Web site production, there are reasons why you would and would not want to tap into this great technology. Flash is everywhere these days, it is true. However, as we've seen in the past, not every available interactive tool should be used in every application! Here are some questions to answer before diving in: 1. Is Flash going to help me in communicating with my audience? The first thing you need to decide is whether or not it makes sense to use Flash. .