The long marginalized San tribe of South Africa has suddenly come to the time light. An ancient practice of chewing a plant to ward of hunger has given birth to the modern charisma called P57. The miraculous molecule found in Hoodia Gordonii acts on hunger, diminishing the appetite. The South African Bushmen named the cactus plant khoba. With the magic stick of Khoba in their hand, they are surely going to benefit financially and in terms of social repute.The scientific and Industrial Research c.