Where Everybody Knows Your Name ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Name recognition. That is the 'name' of the game. Every big corporation spends millions of dollars to obtain it. All the 'little guys' want it. Advertisers have even been known to compare two of their own products in advertisements. They will claim that product A is better than product B. That way, you get two of their products' names presented to you for the price of one. If you ever shop for that .