Be careful when you write.Words you use, sentences you phrase will reveal what you are.We come across so many examples daily.There are sales letters that I do not even bother to go beyond first few lines.There are others which keep me hooked till the end.What differentiates one from another?-Use of the right language.What is right language you might ask?-It depends upon the occasion, I would say.When you interact in the real world your facial gestures and voice modulation can to some extent comp.