“Your good name and your reputation are EVERYTHING! … Protect them at all costs!” my father used to say to me when I was a lad.Even at a young age, I knew there was something important in what my dad was trying to tell me. It was not hard to understand that if Billy Smith or Bobby Jones did something wrong and wound up in the paper they’d enjoy certain anonymity due mostly to the commonality of their names. My family name, however, was quite rare and my father never let me forget the fact that i.