If you were going to open a business with your own money, which of these two would you attempt? A mega superstore or the corner deli? Would you try to battle some of the world's largest companies, with the most established names and huge budgets? Or would you try to find a community with relatively few eateries and a sizeable population, then try to appeal to that group of people? If you wanted the best chance of success, you would open the corner deli. Guess what many people would do when .