Go ahead and confess: You’re completely addicted to potato chips. Your determination weakens every time you think about munching into one, hearing the crunch, and getting that first taste of its salty flavor. If you don't flip over chips, there's probably another food that lures you into the refrigerator or the pantry. According to one study, 97% of women (compared to 68% of men) experience food cravings.How do you control these urges that send you spiraling away from your diet plan toward an u.