Beauty has muscle. Beauty captures our attention and pulls us in…Beauty is only skin deep, but it counts almost for everything. Especially , within the first few seconds of meeting a prospect.Most, if not all of the time, we take things at face value. Here are a few examples:1) You buy the ‘orange-ist' orange – even though you know they've probably been sprayed with chemicals to look that way.2) Your mouth waters as you stumble across a succulent joint of lamb in a Sunday supplement – even thou.