Picture yourself walking into the local bookstore. You find a title you like, proceed to the sales counter, and notice that the clerk is hiding behind the cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way. Would you return to purchase your next book there? Probably not. We like to be face to face when making our purchases. Seems to make us comfortable to actually see the face of the person taking our money. Unfo.