1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your profits to help clean the environment.4. Most people want to eat good food. Give your customers free coupons to a nice .