If you are a manufacturer wanting to use your business plan to attract investors, then your plan must do two things. It must:Comfort prospective investors with putting their money into your hands, andShow why potential customers will award business to you rather than your competitors.
Earn the Trust of Skeptical Investors…Prospective investors want to select the best investments. For an investor, this means earning the highest return on their money for the risk they take. Besides their own resea.