Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.A few weeks ago, I had a phone conversation with Julie, who has been struggling with the
old-style selling methods that her manager insists are the only way to sell their company’s technology solution.Regardless of what product or service you’re selling, you should be able to relate to her dilemma.Outdated sales skills fail to address the core issue of how we think ab.