You are undecided if you should start a conventional Brick and Mortar Business in a Heavily Trafficked Mall or a Online Home Based Business. This in depth Comparison should help you decide.Not too Long ago while on vacation in Palm Springs CA with my wife we decided to have some Ice Cream. We saw this ice cream store and the line was out the door and down the block. There was another Ice Cream store directly across the street with no line so we went there. The Ice Cream at this near empty St.