Lessons from the Power Brands You have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They are the modern day version of original branding, “burning a unique mark”. Can these power brands teach you how to get more clients or increase profits from your own business? In this issue of The Small Business Tool Box, I will share two of Rob Frankel’s branding standards from .