starts when a web site is being planned... And is not what many think: just banner advertisement and search engine optimization, Adwords at Google or Pay per click at MSNA site nobody is interested in or a web site that offers products nobody wants to buy, will not have the success targeted, even when a million dollar budget on online advertisement is reserved. A site which is supported by an online marketing strategy from start and which is based on an online concept will however be worth the i.