Way back in the early 1990's, before spam was even an issue, the degree of subscriber privacy was not a question. With the new CAN-SPAM law seriously threatening email marketing it is crucial now more than ever to make subscribers, both new and old, well aware of your dedication as a publisher to abide by their wishes. Federal Law now makes it a felony to engage in email marketing activities that we have all known are simply unethical, making attention to detail in your spam policy highly impo.