People attend trade shows because they are in a specific
industry and want to learn more. They want to know what’s
new and how you will help them.So, you print up lots of fancy brochures, develop
demonstrations, have unique gifts or hand-outs - and want
to get rid of it all before the end of the show, so you don’t
have to ship it home.If you think your only job as an exhibitor is to GIVE
information, you are wrong.You exhibit at trade shows because you are in a specific
industry and need .