1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.4. Don't write your strongest point or benefit only once. You should repeat it at least 3 time.