On a copywriting board I frequent, someone expressed
bafflement that several respected marketers criticized the
tone of a sales page he wrote. "Why did they apologize to
their subscribers while linking to my pitch? This approach
sells," he said.Hype was the problem. If you use the following tactics,
many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can
Write a Book in 30 Days - Guaranteed!"Overexcited tone. Lots of exclamation points, phrases .