Are you wasting your money by brining visitors to a sales offer that just doesn’t convert? Here’s how to pull more sales and put more money in your pocket by using these simple secrets for hard-hitting copy. 1) SELL THE BENEFITS: Forget about trying to explain your product. Instead, give the customer what they want to hear. When selling a computer monitor, you could say, “Big 19 inch screen”. But that’s explaining your product. Try something that gives the reader its strongest benefit, like “.