I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse. Don't you wish your ads were that persuasive? Are the marketers who wrote these ads natural born writers, or is there a formula that you can learn? Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking down the process into four simple steps. Step # 1. The first step in .