Far too many people, both men and women alike, confuse lust for love. Physical attraction alone will not withstand the test of time in relationships. Physical attraction is an important factor but must never be the only factor you rely upon when choosing a mate. Many make the mistake of confusing lust and love and end up broken-hearted when the relationship doesn't last. Perhaps you're wildly attracted to someone and thoughts of that person dominate your mind a good portion of the day and nigh.