What is Sustainable Development? Sustainable Development is a much used "buzz word", loved by Government bureaucracies. But what does it mean to you and your business? For too many years large businesses, run by "bean counters", have only focused on the bottom-line of returning a profit for their shareholders at the expense of their greatest asset people. Moral and social responsibilities have all but vanished. Bottom Line profits have been detrimental to environmental, social and cultural resp.