You can learn a lot about marketing from Dracula. Dracula has done it all. He's made lots of different products. And he's made a killing (so to speak) in a lot of different markets. You should try to do what Dracula has done. I just visited the Internet Movie Database ( http://www.imdb.com ) and looked up 'Dracula'. It listed 113 movies that have been made about Dracula. How can there be 113 movies about Dracula?!? To tell you the truth, there are actually more, but the titles just didn't show.