If you are a serious player (or you want to be) then advertising should be your largest expense, getting your message out to as many places as possible should be your number one priority. There are a lot of people out there telling you to join their free program and get free advertising, OK it costs you nothing to join. But (and there is always a but) that is only a way to entice you into the program so they can persuade you to join there paid services. That's not a con that's a business str.