Do you want more search engine traffic? Are you having trouble getting it? You’re not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.Why?It’s quite simple: content rules over keywords. Think for a minute about the sheer number of web pages out there today.Here is the number of pages Google claims to index currently: 4,285,199,774. For the math challenged, that’s Four bill.