A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring. But my mind fought the idea of upgrading my own. "My readers appreciate my e-zine for its content," I told myself. "They don't need some slick design to get their attention. They just want my information, straight up. Publishing in HTML won't make a difference." I was wrong. Well, I was right that my readers recei.