First off all let's define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service.It is easy to get link exchange partners when you have a website that is getting alot of traffic and has a high page rank with Google. What proves to be a little harder is getting a quality link partner to link with your site when you have little or no page rank and little or no traffi.