I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are working on – brochure, mailer, sales letter, press ad, website – always include a headline. A pertinent headline. A selling headline.This headline will be, or should be, powerful enough or intriguing eno.