Article submitted by http://www.Allfreelancework.com Cold calls tend to be the least effective form of marketing for consultants. But, if implemented effectively "cold calls" can land you a gig, maybe even your first gig. The trick is to place yourself in the shoes of the prospect on the other end of the line. Anyone can pull it off with a little bit of strategy. Before you can start dialing numbers, you will need to do a little research. What is your area of expertise? What businesses or in.