Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least of, top and bottom lists can be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dressed List. Country Music Television has turned this into an art form by not just developing the list but making a TV show out of .