In the 30-plus years I spent working in advertising and marketing, one of the most frequently asked questions I got from retailers was “how can I make sure I have successful sale?” While there are no hard and fast answers to this question, there are some guidelines you can follow to maximize your chances of that sale being successful.First, if your store is in an area with fairly frequent rains (or snows), do not, and I mean, do not have a one-day sale. You put in a lot of work preparing for an.