- by Philip Campbell, CPA © Philip Campbell - All Rights Reserved Cash is the lifeblood of every business. Cash is what keeps your business alive. It is a very precious asset that must be treated with the care and attention it deserves. Always remember, Cash Is King, because No Cash = No Business. One of the cold, hard realities of business is that if you ever run out of cash, your business goes down the toilet. All your hard work goes right down the drain. Your dreams and desires for crea.