Free Content is ready made content that can be used on any website for the purposes of promoting your website. It can be anything that can be placed on a website, such as documents, pictures, animations, templates, and just about anything else you can think of. The catch is that it is, by definition, FREE! It wouldn’t be “free” if the promoter tried to sell it. Besides, that’s the whole point in submitting “Free Content”. To get the message out to as many people as possible without the slow pr.