If you have resisted picking a niche because you thought it would limit your options, I have good news. Choosing a niche can give you more flexibility than you thought possible, and more options for new business than you can imagine! Here's how - your niche is not who you work with. Your niche is not your marketing message either. Okay. SO what is a niche? Sometimes the easiest way to describe something is to say what it's not, so here goes: • Your niche is not who buys your service - that is .