Imagine the confusion if all McDonalds told their new franchise owners was here's your restaurant, now go to it. Not one in 20 McDonalds locations would run smoothly. Owners wouldn't know how to cook the food, promote the restaurant, or what to tell employees. The mighty McDonalds chain would fall apart in no time. I agree, this example is ludicrous. But it is exactly what most affiliate programs lay on their members. Affiliates get a link, maybe a banner, maybe even a canned web page, but tha.