What's wrong with all of you affiliate managers? True, it's essential to focus on the super affiliates, because they are the drivers of most of the sales, leads, and clicks in affiliate marketing. But that doesn't mean that those affiliates who have not achieved super affiliate status should be treated as pariahs. The plain fact is that very few affiliate managers are bothering with the majority of their affiliates. According to findings by affiliate metrix, the top reason why affiliate manage.