Copyright 2005 Paul Jesse 1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely. 2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you're an expert. 3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited. 4. Tell your target audience you were in their current position. Next, t.