When you watch a scary movie you get scared and your body tenses up. When you watch a sad movie you feel sad and even cry sometimes. When you watch a funny movie you get happy and even laugh. As you can see, your subconscious mind can't tell what's real and what's fantasy. You can create mental movies when people read your ad copy. Mental movies can change people's emotions and some of their physical actions. You can alter their emotions and physical actions with words alone. Your words need t.