Most successful entrepreneurs have a strong passion for their ideas or concepts. They know what they want and they know what they enjoy doing. Their work becomes their play. The secret to success in business is to find your passion. Know specifically what it is you want in life. I can't emphasize it enough. You need to be certain that what you are doing is something that you really and truly want. This is not something that you should want, or that someone else wants. It is something that YOU p.