When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain.And they are,Obtaining an Opportunity to Sell – Lead generation, driving traffic to your web site.Closing the Sale – The sales presentation, online sales copy & order page etc., to close the sale.Following Up on Your Maybes – Follow up call, opt-in email, .