If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January.