Use Joint Ventures to Grow your Business Copyright 2002 lessworkmoremoney.com By Armand Melanson So let's talk about "joint venturing". The term sounds daunting like it is reserved to people who are already at the top, but that isn't at all the case: a joint venture is simply two companies working together to increase the value they provide to their customers. Let me give you an example of a simple joint venture that I just setup which required about 1hr of my time. When I initially setup my le.